Have you heard of the Pepsi Refresh Campaign? Or what about Toms One for One Campaign?
These are both examples of cause marketing. It’s the marketing of a cause that goes beyond normal philanthropy. Companies commit to supporting a worthy cause to improve society or the environment. They get consumers involved by encouraging action – to volunteer, to vote in support of causes that resonate with their interests, purchase a product to contribute to a donation.
Often, cause marketing is a partnership between a for-profit and nonprofit organization for mutual benefit. Charities receive donations and boosted awareness of their cause, and companies are given the chance to show their heart, boost company morale, up sales, and make a difference.
When cause marketing campaigns are done well, they are pretty darn AWESOME. But there are times when things don’t go as expected. Maybe consumers are skeptical about a company’s intentions, or maybe the partnership isn’t a good match.
I can fix that.
As a specialist in cause marketing partnerships and copywriting, I’ll make sure the problems don’t happen. We can work together as I guide you through the key marketing and communications efforts needed for a successful cause marketing campaign. What’s more, I’ll provide all the web content.
Contact me or visit www.brightercausemarketing.com for more information on cause marketing services.