Facebook… Twitter… all the other social media sites that keep popping up…
How do you keep up with so many conversational outlets? If you’re trying to join in on the web 2.0 conversation, you need to know a few things.
#1: Keep the conversation rolling. The whole point of social media is to connect as a two-way conversation. That means if you’re going to commit to the communications medium, you’ll need to keep up with it. You need to thank fans, answer questions, and respond. But how do you find time to do this?
#2: Keep your audience engaged. Your audience has a lot to look at, and a lot of other businesses to follow. That means you need to keep coming out with interesting topics. You can promote your business, but you need to do more. Offer interesting tips, news, quips, and stories. Or maybe hold a contest. Whatever you do, you need to keep on chatting.
#3: Keep adding new content. Although you can add information from anywhere on the Internet, it’s a good idea to include your own wise advice and information. Add content like new videos and articles to keep the content, fresh, interesting, and irresistible. That’ll help you grow your fan and follower base.
Why do these things? Because social media is an amazing way to reach new audiences to make sales, build lists, recruit donors, and so much more. It’s perfectly work joining this. But it takes a lot of time. Marketing companies recommend spending at least 20 hours a week on social media. And that time must be spread out over the course of each week to properly respond to the audience.
I’m an experienced writer for social media — I’ve managed Twitter, Facebook, and YouTube accounts for the federal government as well as small businesses. I’ve set up new accounts, modernized pages, and maintained a daily commitment to keeping up with these sites.
Social media takes time and experience. Hire me to manage, write, or contribute to your site.