It’s turned into a thing where your neighbor’s dog, Ruffy, now tweets about his day, and your Plumber, Joe, wants to make sure you’re his number one fan on Facebook.
It just seems like so much!
And since businesses are joining in and proving their success, it just sounds natural you should do the same for your business
Right! It’s true, social media is an astoundingly powerful form of business marketing — and it’s not a fad. The idea that customers can now interact with their local and global businesses with a simple comment or tweet is a communication trend that’s here to stay.
But signing up for a few social media sites is not enough. Posting infrequent formal announcements about your business isn’t enough either. There’s more to it than that.
The whole point of social media is to join a conversation. It’s the interaction between customer and business in an informal, engaging, chatty kind of setting. And the end goal is to build a loyal community of friends and followers who then become your voice to spread the news about your business on to their friends.
Make a Plan Before You Dive In
Before you jump onboard the bandwagon (or if you’re already there and haven’t figured things out a sustainable content strategy yet), make sure you make a plan.
Ask yourself these questions:
- What are my goals with social media marketing?
- Who is my primary audience?
- Which social media sites work best for my business and my audience?
- What is my company brand, and how does that affect how I converse online?
- What should I post?
- How frequently can I post?
- How do I react when if my business gets negative feedback?
- Who will regularly monitor my sites to respond to questions and comments?
There’s a lot of questions that need to be addressed in order to create an affective social media marketing plan. And you might not know all the answers to these plans.
If that’s the case, it might be in your best interest to hire a social media expert who can assess your strategy and guide you to approach that makes the highest impact.
Or if you don’t have the time or in-house writing talent, consider outsourcing your social media role to a specialist.
Want tips on where to find one? You’ve found one! I offer services in social media strategy, copywriting, and social media management. Contact me today to discuss how I can help your business.