Have you ever felt like when you describe your business, you focus on fancy schmancy terms and big words? In the end, you may be confusing or boring your audience.
Describing your business doesn’t have to be as hard as you think. It’s all about enthusiasm and the way you pitch your services or products. Basically, it’s about framing your business like a story.
Storytelling is a mega-impact way to garner attention and connect with your audience. Stories have survived through the ages because the story format is an easier way for humans to interpret and remember information.
Take the story of Goldilocks, for example. Does the fairy tale ring a bell? If you’ve heard it – even if you haven’t heard it for years and years – there’s a good chance you can relay the general idea.
Probably the most memorable part of the story is that the girl who enters the home of the three bears finds that everything is either too much, too little, or just right. The porridge she tries is too hot, too cold, or just right. And of the beds she tried, the first one was too hard, the second was too soft, but the third was just right.
What can Goldilocks teach us? Two things – no, three.
- The “too much, too little, and just right” theme in the story is completely relatable to real-life marketing. Find a marketing strategy that’s not too meager, not too over-the-top, but just right.
- I’m convinced you knew at least part of the story. If I’m right, this is a perfect example of how storytelling can sit in our memories over time and help us store information. Write you’re content as if you’re sitting down with one person, and tell your company’s story in a way that’s interesting and memorable.
- I didn’t get into the conclusion of the story. In that, the three bears return to their home and find Goldilocks sleeping in their bed. She wakes up, screams, and runs away. So the moral of the story is don’t break and enter anyone’s home…. A little off topic, but I might as well add a point number three!
Back to point #1. When marketing your business, think big, but think cleverly. If you’re a walk-in will business, don’t use a showy bouncy castle to promote your biz. It’s over-the-top and just doesn’t fit in with your audience. And if you’re a business that sells herbal supplements online, don’t just focus on your local community. You’re online, so make use of the fact that you can sell on a national or international scale. Go big!
Whatever amount of marketing you do, just make sure you do a lot time and budget to it. Marketing can get slashed when company finances are tight. But marketing is what brings in the customers! So keep it up, and find the outreach balance that works just right.